The “Sober” singer, who has been outspoken about struggling with an eating disorder, posted a screenshot of the disturbing ad for Game of Sultans, that shows a heavier woman with the caption “Obese” beside a thinner woman with the caption “Pretty.”
“Why is this fat shaming bulls–t on my feed,” 26-year-old Lovato wrote on her Instagram story. “So many things wrong with this ad.”
She continued, “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder. Especially when eating disorders are all about ‘control.’”
She then directs her anger at the social media platform for allowing the ‘harmful’ ad to appear in her newsfeed.
“So please Instagram, keep this bulls–t off mine and other’s feeds who could easily [be] effected [sic] by this disgusting advertisement.”
She added, “With how aware people are becoming of mental health and mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game.”
Lovato recently completed a stint in rehab after overdosing in July, and has slowly been reacquainting herself with the social media world, posting to get out the vote in November, and asking her fans not to believe what the tabloids have to say about her personal life in December.
The singer appears to be embracing a healthy lifestyle, practicing jiu-jitsu, surrounding herself with family members over the holidays, and staying sober on New Year’s with celebratory sparkling cider.
She has also thanked her fans for supporting her during her tough year.