After a slow start in the morning, Sonam Kapoor and Rajkummar Rao starrer Ek Ladki Ko Dekha Toh Aisa Laga picked up in the evening and night shows and put up a decent total by raking in Rs 3.30 crore on its opening day. Despite having a niche appeal and facing stiff competition from Vicky Kaushal’s Uri: The Surgical Strike and Kangana Ranaut’s Manikarnika: The Queen of Jhansi, it has managed to garner good footfalls at the cinema halls.
With positive word of mouth coming in to play, we are expecting the film to show good jump over the weekend and rake in above Rs 15 crore over by Sunday. Directed by debutant Shelly Chopra Dhar, Ek Ladki Ko Dekha Toh Aisa Laga also stars Anil Kapoor, Juhi Chawla and Regina Cassandra in key roles. The romantic drama is bankrolled by Vidhu Vinod Chopra.