Gwyneth Paltrow has finally improved water.
Finding the fusty old element hopelessly basic, Goop appeared at a trade show Thursday to unveil a new product from Flow Alkaline Spring Water: “a unique augmented reality mirror” that allows “consumers to tap into their own superpowers by tracking [their] face to add superpower illustrations that coincide with Flow’s original alkaline spring water.” (Imagine a photo booth that allows supermarket shoppers to take a picture of themselves and then superimpose crowns, wands, etc. onto it.)
Paltrow demoed the gizmo with Flow’s founder, Nicholas Reichenbach, at Expo West in Anaheim, California.
Here’s hoping that she’ll be giving air a much-needed revamp soon.