Following backlash caused by her mother Lori Loughlin’s alleged involvement in a high-profile college admissions cheating scandal, Sephora has severed all ties with the “Fuller House” star’s influencer daughter, Olivia Jade Giannulli.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the beauty retailer announced in a statement on Thursday.
In addition to sharing paid advertisements for Sephora with her 1.4 million Instagram followers and nearly 2 million YouTube subscribers, 19-year-old Giannulli also launched her Olivia Jade x Sephora Bronze & Illuminate Palette in collaboration with the company back in December. In the wake of the bribery scandal, shoppers flooded the product’s reviews section with scathing commentary, calls for Sephora to stop working with Giannulli and boycott threats.
The palette’s page has since been scrubbed from Sephora’s website entirely.
As Page Six previously reported, the beauty retailer’s decision to drop Giannulli could cost the teen a pretty penny, as she may have been raking in up to $50,000 per sponsored social media post. She’s also worked with brands including Amazon, TRESemmé, Smile Direct and more, and it remains to be seen whether those companies will cut ties with Giannulli as well.
Loughlin and husband Mossimo Giannulli are accused of paying $500,000 to ensure both their daughters’ admission at the University of Southern California by pretending they were crew athletes. While a total of 50 people have been busted for participating in the headline-making scam, no students have been formally charged.